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Building Audiences for Digital Content

Written By Katharine Zaleski

Regular price: $399.00
Your price: $69.95


The Internet is crowded with websites, blogs, communities of practice, e-newsletters, social networking sites and more, all jostling for audience attention. Building a loyal online following in this environment can be a daunting task.

Building Audiences for Digital Content lays the foundation for building or growing your personal or professional online presence. It de-mystifies terms like blogrolls, organic searches and referral sources as it guides you through the ever-evolving maze of digital publishing venues.

In this MasterClass you’ll brainstorm your content goals, research the competition, sample a selection of publishing tools, and create your initial content. Then you’ll discover tips and tricks on how to attract your audience, and how to measure your digital publishing success.


Each of the following eight sections is filled with detailed content, real-life examples, personal anecdotes from your expert and practical activities.

  • The World of Digital Publishing
  • Identify Your Audience
  • Choose Your Publishing Tool or Service
  • Create Your Content
  • Build Your Audience: Search Engine Optimization
  • Build Your Audience: Social Networks
  • Build Your Audience: The Power of Interconnectivity


Katharine Zaleski is the Executive Producer and Head of Digital News Products for the Washington Post. Katharine focuses on shaping the Post's digital road map and products, including mobile, social media integrations, site redesigns and all other digital additions and enhancements to the site. Katharine came to this amazingly multifaceted job after she was the Senior News Editor at the Huffington Post from launch in 2005 until October, 2009.